Best Western Movie

Dating from land grants bestowed in 1747 by the then-British governor of the Virginia colony, the vast tract of deep and forested gorges remained surprisingly undeveloped over the centuries, with few regular residents other than loggers or moonshiners.

In 1977 the property was purchased by Didier Primat, a French-born Swiss multibillionaire who had a deep appreciation for nature, a growing commitment to conservation, a long-term business perspective and a remarkable sense of style.

Initially Mr. Primat had timber cut selectively from the property and sold as bundled firewood under the label of Primwood Kinlin. But before long, he had the southwest corner of his vast preserve set aside for sporting activities.

Guided deer hunts and fly-fishing expeditions were organized. Fields for shooting clays were added, as was a wingshooting operation for pheasant, quail, partridge, mallards and wild turkey — earning Mr. Primats sporting retreat an Orvis endorsement. Riding stables were constructed and rides were conducted along more than 90 miles of old logging roads that laced the hollows and hillsides, including a six-mile stretch that was once part of the Appalachian Trail. Soon to follow were mountain biking and guided ATV rides.

In 1986, the entire estate was reorganized as Primland, and other accommodating options were considered.

Tags: Sporting Activities